My media product is aimed at a niche audience. The age demographic would for this film would be solely teenagers and young adults. This is due to the fact that this is the age most of the characters in the film are this age. Furthermore, teenagers and young adults are more able to connect with. Also, unlike teenagers of the past the teenagers in my film deal with more contemporary issues such as a party culture and technology. London is a multicultural city meaning there is a wide range of ethnicity's. Primarily, this means that due to the main setting being London there is no exclusive attraction to a certain ethnically group as there would be a mixture within the cast. Whilst I look at middle class issues the narrative of the film is mainly geared towards the lower class as they are more likely to understand what it's like to have a lack of money and looked down upon by society as a consequence. The educational background for my audience would be students either school or university as it does require a wide knowledge on social issues and the ability to think critically, both of which are generally developed in an educational institution.
Other films that might appeal to this age group within the genre include Kidulthood and 'This is England.'
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